A young woman with long brown hair and a tattoo on her left forearm, wearing a denim sleeveless top, beige pants, and white sneakers, is squatting with her knees bent, looking at the camera with a slight smile.
A young woman with wavy brown hair is smiling and looking down at her iced coffee in a clear plastic cup. She is wearing a beige t-shirt, high-waisted jeans, and gold jewelry, and has tattoos on her arm. She is sitting against a white background.
Young woman in black sports bra and shorts posing with one leg raised, wearing an oversized gray jacket, white socks, and sneakers against a plain white background.

Hey, I’m Sydney.

A young woman with tattoos and wavy brown hair sitting on a beige sofa, smiling and drinking a coffee in a white t-shirt and light blue jeans against a plain white wall.
Sketch of a cup filled with ice cubes and a straw.

I’m a toddler mom, a coffee enthusiast
(obsessed is probably more accurate),
and the person behind September Social.

MOST DAYS, I’M WORKING FROM HOME WITH MY DAUGHTER NEARBY, MY REHEATED COFFEE AND CANVA OPEN. 

I started September Social because I genuinely love supporting founders (many of them moms) who have full lives and real responsibilities that exist way beyond Instagram. They don’t want marketing to feel like another full-time job or constant performance, and becoming a mom myself only deepened that. It completely changed how I work and what I believe actually matters online.

It’s why September Social is a founder-run social media strategy studio for businesses that are already doing well and want to grow without sacrificing their energy, presence, or priorities.

We value:

Black and white graphic design featuring geometric shapes and patterns, with typical elements of Op Art style.
Black and white infographic showing two methods for attacking a fortress: a battering ram on the left and a catapult on the right.

INTENTIONAL CONNECTION

HOLISTIC
STRATEGY

ALIGNMENT
OVER SCALE

Black and white illustrations of the Big Bang theory, including a timeline of the universe's origins, with labels for different epochs such as inflation, quark epoch, and stellar epoch.

CLARITY
THROUGH SYSTEMS

A black and white silhouette of a mountain landscape with a sun or moon above it.

SUSTAINABLE GROWTH

A woman with brown wavy hair, wearing a gray blazer, is sitting at a table using a laptop. She is smiling and looking at the screen. There are papers and photographs on the table.
Two bottles of dog grooming products, nourishing dog shampoo and nourishing dog conditioner, placed in front of a background with two dogs, one white with brown patches and the other brown, blurred out.
Simple line drawing of a mountain range with a few peaks and a curving base, in a beige color on a black background.

One of my clients reached 24,000 accounts in just one month, with only 345 followers.

HOW DID I MAKE THAT HAPPEN? CONSISTENCY.

By leveraging their content strategy, I tailored their content calendar to align with their goals and offerings, finding a posting cadence that was both aggressive enough to capture attention and sustainable for the long haul.

24K ACCOUNTS REACHED
203 ACCOUNTS ENGAGED
345 TOTAL FOLLOWERS
A woman with long brown hair sitting at a wooden table, working on a laptop surrounded by papers, holding a pen, with a coffee cup in front, and a smartphone nearby.

Is September Social the right fit for you? Or should you go the agency route?

HONESTLY? IT DEPENDS ON YOUR NEEDS!

Some larger-scale businesses thrive with a traditional agency with a big team, lots of moving parts, and everything fully handed off. 

September Social just works a little differently.

This is a founder-run, one-on-one studio. When you work with me, you’re not handing everything off to a rotating team or disappearing. You’re staying involved with a hand in the mix the entire time.

I plan intentionally, communicate clearly, and build processes that make everything we do uncomplicated. This is all born from the belief that social media should support your life, not compete with it, which is why I work best with founders who enjoy collaboration, want to be in the loop, and value having one person deeply immersed in their business.

EXPLORE HOW →
A woman sitting on the floor surrounded by scattered cards, a coffee drink, sneakers, and sunglasses, smiling and posing with one hand on her face.

There’s a lot of pressure online to always be posting, always visible, always “doing more.”

I DON’T BUY INTO THAT.

I’ve never been interested in quick wins or one-size-fits-all solutions. Every brand is different, every season is different, and a good strategy should actually fit the business without attempting to force it into trends or constant output.

A stylized black and white line drawing of a butterfly with intricate wing patterns and curving antennae.
Young woman with long brown hair lying on her stomach on a white table, writing on papers with a black pen, surrounded by a laptop, papers, a smartphone, and other documents.
Young woman sitting on a light-colored sofa, wearing a beige cap, white t-shirt, and jeans, smiling and looking at the camera.

That’s why we work best with founders + creative brands who:

→ Make the final decisions in their business

→ Are already doing well and want to grow intentionally

→ Value strategy, clarity, and collaboration

→ Have established visuals and messaging in place

→ Care more about steady, sustainable growth than chasing viral moments

→ Appreciate a simple, intentional approach that focuses on what actually works

→ Value having one person fully invested 

A few of my favorite things:

A woman with long hair reclining on a blanket, lifting a young boy with blonde hair and blue clothes in the air, both smiling and playing outdoors on a grassy field with trees in the background.

Title:

Mama

Black and white illustration of a person dancing inside a large circle, with musical notes and stars around them, against a black background.

Coffe:

Iced vanilla latte

Social media app:

Instagram (duh) 

A person sitting on a white surface, using a smartphone with a social media app open, in a minimalistic setting with a white background.
A silhouetted tree with a full moon in the background, over a body of water

Source of insp:

My brain in the shower at 10pm

A woman taking a mirror selfie in a fitness studio, sitting cross-legged on a Pilates reformer machine, with gym rings and exercise balls on the wall behind her, and a sign that says 'BE WHY' on the wall.

Ways to recharge:

Pilates class, walk with our dogs, and cooking

Outline drawing of a vintage television set with antennas on top and control knobs on the right side.

Show:

Friends and Bridgerton (but because I also have a toddler, Bluey)

Glass of water with lemon and mint slices on a light surface with shadows.

Drink:

Gin + Tonic or a classic cab

Outline of the state of Idaho in dark color on a black background.

Place I’ve lived:

Idaho

''I had the pleasure of working with Sydney and she is truly amazing at what she does!''

She took the time to understand my vision and delivered beautifully, also her attention to detail, dedication, and professionalism are top-notch.

MELINA N.

Minnesota-Based-Social-Media-Manager
A woman with long brown hair wearing large sunglasses and a gray blazer, holding a coffee drink with black straws, seated with her legs crossed against a pale yellow background with vertical stripes.
A vintage postage stamp with a brown background and decorative border.
A vintage postage stamp with a brown background and decorative border.

If you want content that works and still feels fun to put out

A vintage postage stamp with a brown background and black border, featuring the text 'USED' in the top left corner.
A vintage postage stamp with a brown background and black border, featuring the text 'USED' in the top left corner.
LET's CHAT →