Hey, I’m Sydney.
I’M A TODDLER MOM, A COFFEE ENTHUSIAST (OBSESSED IS PROBABLY MORE ACCURATE), AND THE PERSON BEHIND SEPTEMBER SOCIAL.
Most days, I’m working from home with my daughter nearby, my reheated coffee and analytics open.
I started September Social because I genuinely love supporting founders (many of them moms) who have full lives and real responsibilities that exist way beyond Instagram. They don’t want marketing to feel like another full-time job or constant performance, and becoming a mom myself only deepened that. It completely changed how I work and what I believe actually matters online.
It’s why September Social is a founder-run social media strategy studio for businesses that are already doing well and want to grow without sacrificing their energy, presence, or priorities.
INTENTIONAL CONNECTION
We value:
ALIGNMENT
OVER SCALE
HOLISTIC
STRATEGY
CLARITY
THROUGH SYSTEMS
SUSTAINABLE GROWTH
One of my clients reached 24,000 accounts in just one month, with only 345 followers.
HOW DID I MAKE THAT HAPPEN? CONSISTENCY.
By leveraging their content strategy, I tailored their content calendar to align with their goals and offerings, finding a posting cadence that was both aggressive enough to capture attention and sustainable for the long haul.
Is September Social the right fit for you? Or should you go the agency route?
HONESTLY? IT DEPENDS ON YOUR NEEDS!
Some larger-scale businesses thrive with a traditional agency with a big team, lots of moving parts, and everything fully handed off.
September Social just works a little differently.
This is a founder-run, one-on-one studio. When you work with me, you’re not handing everything off to a rotating team or disappearing. You’re staying involved with a hand in the mix the entire time.
I plan intentionally, communicate clearly, and build processes that make everything we do uncomplicated. This is all born from the belief that social media should support your life, not compete with it, which is why I work best with founders who enjoy collaboration, want to be in the loop, and value having one person deeply immersed in their business.
I had the pleasure of working with Sydney and she is truly amazing at what she does! She took the time to understand my vision and delivered beautifully, also her attention to detail, dedication, and professionalism are top-notch.
MELINA N.
There’s a lot of pressure online to always be posting, always visible, always “doing more.”
I DON’T BUY INTO THAT.
I’ve never been interested in quick wins or one-size-fits-all solutions. Every brand is different, every season is different, and a good strategy should actually fit the business without attempting to force it into trends or constant output.
That’s why we work best with founders who:
Make the final decisions in their business
Are already doing well and want to grow intentionally
Value strategy, clarity, and collaboration
Have established visuals and messaging in place
Care more about steady, sustainable growth than chasing viral moments
Appreciate a simple, intentional approach that focuses on what actually works
Value having one person fully invested
Are ready to invest ($2,500+/month) without resentment or hesitation
I’m a toddler mom! Being a girl mama is my greatest joy and stepping into this new chapter of life has been such a beautiful (and slightly wild) experience.
I’m a classic type A personality. As in, I consider organizing and a Sunday reset to be hobbies of mine (Monica Geller is my spirit animal)
I was born and raised in Minnesota, but have since lived in Idaho, South Dakota, and now Michigan while my husband completes his surgical residency.
I’m all about the cozy fall vibes (hello September is in the name, it’s also my birth month!)
Speaking of cozy, I love being an at-home barista! Making my morning coffee is something I dream about every night…and right now.
You’ll almost always find Friends reruns playing in the background while I work (I seriously never get tired of it).
Ice breakers
